About Lexy Tabbert

Lexy Tabbert

Director of Sales & Marketing | Beadle Chevrolet GMC

Lexy Tabbert leads sales and marketing strategy for Beadle Chevrolet GMC, helping shoppers in northern South Dakota and nearby North Dakota find the right Chevy or GMC truck, SUV, or car with a simple, local-first buying experience.

With more than seven years of hands on automotive marketing experience, Lexy specializes in Chevrolet and GMC focused SEO, paid digital advertising, inventory marketing, analytics, and website conversion improvements. Her work is built for rural markets where trust, clarity, and responsiveness matter.

Chevrolet and GMC Marketing SEO and Local Search Paid Digital Ads Inventory Marketing Analytics and Reporting
Lexy Tabbert Director of Sales and Marketing at Beadle Chevrolet GMC

Chevrolet and GMC Marketing Leadership

At Beadle Chevrolet GMC, Lexy focuses on the marketing systems that help real buyers make confident decisions when shopping for vehicles like the Chevrolet Silverado, GMC Sierra, Tahoe, Yukon, and Equinox.

What Lexy manages

  • Chevrolet and GMC SEO strategy for model pages and inventory visibility
  • Paid digital ads that prioritize leads and vehicle listings
  • Inventory merchandising strategy that improves SRP and VDP performance
  • Website conversion improvements that respect buyer hesitation
  • Analytics, reporting, and performance insights across channels
  • Service marketing support and long term customer retention
Dealership marketing and analytics work scene
Tip: This image works best as a supporting visual, not an identity photo.

Beyond the Dealership

Outside the dealership, Lexy applies her marketing skills to family businesses and personal brands. She supports the growth of her husbands construction business and helps market her fathers walleye guide service on Lake Oahe.

She also creates content around family life on the Missouri River, chasing walleyes with young kids in tow while teaching life lessons, building memories, and proving that big dreams and family life can coexist.

Family fishing on the Missouri River near Mobridge South Dakota
Family horseback riding and barrel racing in South Dakota

Marketing Philosophy

Lexys approach to marketing is rooted in measurable performance, relationship building, and authenticity. She has always been a numbers person and loves digging into data, finding patterns, and turning insights into action.

Her favorite part of marketing is the people. The relationships she has built across the industry have shaped her leadership style and her belief that trust is the most valuable conversion tool.

One of her proudest professional achievements is being accepted into a national automotive marketing 20 Group, an accountability circle of peers who challenge her, support her, and have become some of her closest friends.

Connect with Lexy

For professional updates, marketing insights, and life in South Dakota, connect with Lexy here:

Questions About Lexy Tabbert

Who is Lexy Tabbert?

Lexy Tabbert is the Director of Sales and Marketing for Beadle Chevrolet GMC in South Dakota, specializing in Chevrolet and GMC dealer marketing, SEO, digital advertising, and inventory visibility.

What does Lexy Tabbert do at Beadle Chevrolet GMC?

She leads paid digital ads, Chevrolet and GMC SEO, inventory merchandising strategy, website conversion improvements, and analytics reporting to help shoppers find the right vehicles and take the next step with confidence.

How long has Lexy worked in automotive marketing?

Lexy has more than seven years of hands on automotive marketing experience with a foundation in dealership service operations and customer retention.

What topics does Lexy write about?

Lexy writes about Chevrolet and GMC inventory marketing, dealership SEO, local search visibility, digital advertising, analytics, and practical marketing systems built for rural and regional markets.

What makes Lexys approach different?

Her work blends data driven strategy with real dealership operations experience. She focuses on performance while prioritizing trust, clarity, and community relationships.

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